Arubi John Obor, professionally known as Don Jay, is a dynamic Nigerian Afro Pop artist whose sound bridges the gap between traditional African rhythms and contemporary pop. Born in Benue State and honing his craft in the vibrant music hub of Lagos, Don Jay has emerged as a resilient voice in the Nigerian music industry.
After years of navigating the underground scene, Don Jay’s breakthrough moment arrived in October 2024 when he was signed to Kezzy Global Entertainment in a landmark deal alongside label-mate Assorted. Known for his high-energy performances and relatable storytelling, Don Jay is not just a singer but a performer who commands the stage. His sound is a testament to the “hustle” spirit—energetic, performance-driven, and deeply rooted in the Nigerian reality.
MUSIC
Don Jay’s music is characterized by infectious hooks, danceable Afro-beats, and lyrical themes that speak to the everyday Nigerian experience.
LATEST RELEASE:
- “Blessings” – An inspirational Afro-Pop anthem celebrating growth and gratitude.
KEY TRACKS:
- “Emi Nikan Loye” – A soulful, mid-tempo track showcasing his vocal versatility.
- “Obim” (2025) – A love-centric ballad gaining traction for its melodic flow.
LIVE & TOUR HIGHLIGHTS
Don Jay is a seasoned live performer, known for bringing raw energy to every set.
- Kezzy Global Grand Launch (Sheraton Ikeja, Lagos): Delivered a headline performance to industry stakeholders and media during the official label unveiling (Oct 2024).
Lagos Club Circuit: Regular appearances at top nightlife venues across the mainland and island.
PRESS & MEDIA
Don Jay’s journey from independent struggles to a major label signing has been documented by top Nigerian media platforms.
- Vanguard News: “Don Jay, an emerging Afro Pop artist, is set to offer a fresh and modern sound that resonates with a broad audience.” – Read Article
- Channels Television: Featured in an exclusive interview detailing his rise, “After Years Of Struggle, Artistes Don Jay, B-Assorted Get Signed Up.” – Watch Interview
- ThisDay Live: Highlighted as one of the “promising artists” leading the new wave of Kezzy Global Entertainment.
CONTACT & BOOKINGS
Management: Kezzy Global Entertainment CEO: Oghenekaro Ebeneza Kesena Email: contact@kezzyandchinwe.org (Label Rep) Location: Ikeja, Lagos, Nigeria
Connect Online:
- YouTube: Kezzy Global Entertainment | DonJayMusicVEVO
- Streaming: Available on Apple Music, Spotify, Boomplay, and Deezer.
For a deeper look into Don Jay’s journey and his recent major label signing, watch his feature interview below:
Don Jay & Assorted Interview on Channels TV
This interview is relevant because it provides verified background on Don Jay’s recent career milestone—his signing to Kezzy Global Entertainment—and offers a direct look at his personality and story as told to a major news outlet.
After Years Of Struggle, Artistes Don Jay, B-Assorted Get Signed Up – YouTube
After Years Of Struggle, Artistes Don Jay, B-Assorted Get Signed Up – YouTube Channels TelevisionOpens in a new windowDon’t forget to subscribe: https://bit.ly/2Hb8hjx Watch more interesting videos: https://bit.ly/34ogCaw Follow Channels Television On: https://www.facebook.com/channelsforum https://twitter.com/channelstv https://www.instagram.com/channelstelevision Get more news on our website: https://www.channelstv.com/ #ChannelsTv #newsupdate #news #newsinnigeria #newstoday #newsheadlines #Politicstoday #ChannelsTVNews #Nigeria #Lagos #Nigerianews #Nigeriannews #channelstelevision #Channelstv #Channels #AfricaNews #BreakingNews #NigerianpoliticsOpens in a new window
DON JAY – BLESSINGS – YouTube Kezzy Global EntertainmentOpens in a new windowDON JAY – ‘ BLESSINGS’ IS OUT IN ALL DIGITAL STREAMING PLATFORMSOpens in a new window
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